CBS Radio has partnered with King County Recycling and IKEA to produce and execute an interactive promotion centered around an on-line quiz where people can test their knowledge about recycling. Participants learn about ways to recycle and have the chance to win great prizes. CBS Radio Seattle has created a special micro-site specifically for the King County Recycling/IKEA interactive quiz.

Each of the five CBS Radio Seattle stations have prominently placed banner ads alerting people to the interactive quiz. Each station has also put information on the quiz on each stations contest page. When they click on the banner ad or the link found on the contest page they are sent to the customized micro-site where they can take the interactive quiz and find great information on recycling.

CBS Radio Seattle is also running :10-:15 video vignettes on our online streaming radio player providing information on better recycling practices.